From Technical Expert to Strategic GIS Leader
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From Technical Expert to Strategic GIS Leader

Elevate Your Impact

Are you an experienced GIS professional seeking to transcend the boundaries of traditional GIS practice? Are you ready to transition from being a GIS technical resource into a strategic leader who can drive organizational change and innovation? If so, this half-day workshop is your gateway to a transformative journey in GIS.

While traditional approaches to GIS strategy – such as applying generic ROI models, project management methodologies, and strategic planning methods – are not inherently flawed, they often fall short in fully leveraging the integrative nature of geography and GIS. These conventional approaches tend to overlook the unique spatial context and interdisciplinary nature of GIS, leading to suboptimal outcomes and missed opportunities for innovation and impact.

In this workshop, you will learn how to:

1. Position GIS Strategically:

In today’s rapidly evolving landscape, GIS is more than just a mapping tool—it’s a strategic asset that can shape the future of your organization. This workshop will empower you to position GIS strategically, enabling you to articulate its value proposition beyond technical capabilities. You’ll learn how to align GIS initiatives with organizational goals and become a trusted advisor to senior leadership.

2. Communicate GIS Value Effectively:

Mastering the art of communication is essential for promoting GIS capabilities within your organization. This workshop will equip you with proven strategies to effectively communicate the value of GIS to stakeholders at all levels. Whether you’re presenting to executives, managers, or frontline staff, you’ll learn how to tailor your message to resonate with your audience and garner support for GIS initiatives.

3. Align GIS with Organizational Strategies:

GIS has the potential to revolutionize how organizations operate, but only if it’s aligned with overarching strategic objectives. This workshop will show you how to identify opportunities to leverage GIS to address critical business challenges, enhance decision-making processes, and drive innovation. You’ll gain practical insights into aligning GIS initiatives with organizational strategies and maximizing their impact.

4. Shift Your Perspective:

It’s time to move beyond the “What and How” of GIS and embrace the “Who and Why” behind it. This workshop will challenge you to shift your perspective and think about GIS from a holistic standpoint. By understanding the human and strategic dimensions of GIS, you’ll be better equipped to navigate complex organizational dynamics and drive meaningful change.

5. Leverage Your Analytical and Technical Skills:

As an experienced GIS technical analyst, you possess a unique blend of analytical and technical skills. This workshop will show you how to leverage these skills to drive strategic initiatives and deliver tangible results for your organization. You’ll learn how to translate your technical expertise into actionable insights and recommendations that support strategic decision-making and business planning.

Don’t miss this opportunity to take your GIS skills to the next level and become a strategic leader in your organization. Join us for a half-day workshop that will empower you to position GIS strategically, communicate its value effectively, align it with organizational strategies, shift your perspective, and leverage your analytical and technical skills for maximum impact. Register now and embark on a journey of transformation and growth in GIS.

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Chris North

Chris North is the Principal and Senior Consultant for 43 North GIS Consulting, and an Independent Consultant for the Perry Group Management Consulting firm. With over 30 years of experience in geomatics, Chris is an accomplished GIS professional who brings a fresh perspective and an in-depth understanding of enterprise-wide GIS and technology trends to any organization. Previously, Chris was with Esri Canada for over 20 years helping customers maximize the value GIS can bring to a wide spectrum of business challenges. He has a master's degree in GIS from the University of Edinburgh, Scotland, and an undergraduate degree in geography from Queen's University in Kingston, Ontario. Chris is also a graduate of the Cartography Program at Sir Sandford Fleming College, Ontario. He is the recipient of several industry awards and continues to be involved with many industry groups.

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