I just came across an article that discusses how to publish interactive 3D models of machines and equipment to a variety of output devices such as Microsoft Word or the iPhone. The idea is that interactive 3D assembly instructions, operating instructions, and other product documentation can be published over the web to non-CAD users in the field.
To do this you need Inventor Publisher, which is a free download from Autodesk Labs, and the iPhone app Firefly.

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