Itron study finds that the utility industry needs to reinvent itself through technology

Itron has published its first annual Itron Resourcefulness Index. It is a study based on a survey of utility executives from the gas, water and electricity industries as well as utility consumers. 800 informed consumers and 600 utility executives in 14 countries were asked to respond to questions about the state for the global utility industry.

Concern about the current state of the utility industry

Respondents indicated that there is a significant level of concern about the state of the utility industry.   60 percent of utility executives and 70 percent of customers believe that utility operations are not efficient. 70 % of utility customers and 40 % of utility executives agreed that operational inefficiency lowers customer satisfaction.  The discrepancy between the utility executives and consumers points to another problem identified in this study.

94 percent of utility executives surveyed agreed that transformation of operations was essential to improve efficiency. The concern was greatest in the developing countries, especially ChItron Resourcefullness Index Country vs utility execs vs consumersina and India. Developed countries, in particular Spain, Australia and  Canada, had the lowest overall concern among both consumers and executives.

Noteworthy is the gap between the level of concern expressed by utility executives and consumers.  In every country consumers expressed greater concern about the state of the utility industry than utility executives.

Eight out of 10 consumers said they do not receive enough information from their utilities today, and seven out of 10 said they want to know more.

Itron consumer engagementThe survey also asked executives in the event that they lost 10% of their current budget, what would they cut.  Nearly six out of 10 executives said they would cut consumer education if budgets were reduced.  This points to a serious lack of communication between utility executives and consumers.

If utility executives had to deduct 10 percent from their budget, what would they reduce

  • 23% Energy Efficiency / Water Conservation
  • 26% Staff / Employees
  • 20% Infrastructure
  • 21% Upgrading Our Technology
  • 33% Consumer/educational programs

Barriers to change

94 percent of utility executives identify government policy and uncertainty about regulations in the future as the most important barrier to infrastructure investment.  Consumers also seem to agree that government or a lack of policy is hindering infrastructure investment.

Which if the following do you believe are barriers to infrastructure investment ?

  • 54% Government regulation that delays investment
  • 45% Lack of clarity of government regulation
  • 40% Uncertainties about the future of the industry
  • 34% Difficulties with prioritizing where to invest
  • 32% Lack of public funding
  • 25% Lack of private funding
  • 19% Need more time

Role of technology

Utility executives were also asked in the event that their budget was increased by 10%, where would they spend the money,  More than half of utility executives said that the very first thing they would do with more budget is spend it on technology.  Of these 68 % said they would invest in IT services and 58 % would invest in the sensor web often termed the “Internet of Things.”

If Utility executives had an extra 10 percent in their budget, what would they spend it on ?

  • 51% Upgrading Our Technology
  • 43% Infrastructure
  • 41% Staff / Employees
  • 39% Energy Efficiency / Water Conservation
  • 25% Consumer / Educational Programs

Big data and analytics

A large proportion (74 %) of utility executives feel big data analytics is going to be central to infrastructure modernization efforts. Six out of 10 consumers also believe big data drives utility operational efficiency.

According to this survey 46 percent of utility executive respondents feel prepared for big data analytics today. ( This is surprising.  A similar recent Oracle survey found that utilities are more prepared to manage the huge volumes of data that smart grids are capable of generating in 2013 than they were one year ago, but the majority still say they are unprepared.  In 2013 17 % of respondents said they are completely prepared compared to 9 % in 2012.) Consumers are very concerned about big data readiness, with only two out of 10 responding that utilities are prepared to take advantage of big data analytics today.

Utility executives liekly to invest in technology would choose

  • 68% IT services (programs, software, hardware, etc.)
  • 58% Internet of things (i.e. embedding sensors in physical objects)
  • 45% Sensors
  • 38% Meters

In summary

The Itron study found that there was near unanimity among utility executive and consumer respondents that the industry needs to transform itself. It found that consumers want help from utilities to better manage their resources and that policy and regulation are perceived as critical, but they are seen by both utility executives and consumers as a barrier to progress.  Communications between utilities and consumers needs to improve. Most of respondents see technology as the key to the transformation the utility industry needs to go through.

Geoff Zeiss

Geoff Zeiss

Geoff Zeiss has more than 20 years experience in the geospatial software industry and 15 years experience developing enterprise geospatial solutions for the utilities, communications, and public works industries. His particular interests include the convergence of BIM, CAD, geospatial, and 3D. In recognition of his efforts to evangelize geospatial in vertical industries such as utilities and construction, Geoff received the Geospatial Ambassador Award at Geospatial World Forum 2014. Currently Geoff is Principal at Between the Poles, a thought leadership consulting firm. From 2001 to 2012 Geoff was Director of Utility Industry Program at Autodesk Inc, where he was responsible for thought leadership for the utility industry program. From 1999 to 2001 he was Director of Enterprise Software Development at Autodesk. He received one of ten annual global technology awards in 2004 from Oracle Corporation for technical innovation and leadership in the use of Oracle. Prior to Autodesk Geoff was Director of Product Development at VISION* Solutions. VISION* Solutions is credited with pioneering relational spatial data management, CAD/GIS integration, and long transactions (data versioning) in the utility, communications, and public works industries. Geoff is a frequent speaker at geospatial and utility events around the world including Geospatial World Forum, Where 2.0, MundoGeo Connect (Brazil), Middle East Spatial Geospatial Forum, India Geospatial Forum, Location Intelligence, Asia Geospatial Forum, and GITA events in US, Japan and Australia. Geoff received Speaker Excellence Awards at GITA 2007-2009.

View article by Geoff Zeiss

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