From Day One of the GeoIgnite 2021 conference comes one of the most engaging talks of the event from SparkGeo’s CEO Will Cadell. In it, he discusses the “Geospatial product trap” including what it is and how to avoid it. Will critically analyzes EO data intake levels and how geospatial data is prevalent in our lives as we face global issues like climate change or the pandemic. Watch the video to understand how businesses can handle the product trap, as well, to hopefully avoid it.

GeoIgnite Talk: “The Geospatial Product Trap,” SparkGeo’s CEO – Will Cadell

Will Cadell is the founder and CEO of Sparkgeo, a geospatial partner for some of the globes biggest brands in technology. Since starting Sparkgeo, Will has been helping startups, large enterprises, and non-profits across North America make the most of location and the strategic application of geospatial technology.

With an academic background in Engineering and Remote Sensing, Will has worked in government science, municipal, resources, and technology sectors turning data into value. At SparkGeo, he leads a distributed team of geospatial experts, solving interesting problems at web scale and providing geospatial advice to unicorn Startups and Fortune 500 companies alike.

Watch more panels, keynotes, and talks from GeoIgnite 2021 on our YouTube channel.